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Porny Ads Exploit Brazilian Women to Sell "Exotic" Drink

by Suzanne Reisman at 8:57am Mon, 21 Jul 2008 under Body Image, advertising, Cars, brazil, Cabana Cachaça, Cachaça; 6116 views
At this point, it takes a lot to shock me when it comes to using women's naked bodies to sell other products. Yet back in late April, I ripped an ad for Cabana Cachaha Brazilian rum out of the May 5 issue of New York Magazine. The black and white print ad featured a super slim, utterly hairless, totally naked-sans-a-thong-tan -line-and-stilettos woman on lifting her perfect nude ass in the air and arching her back. In small print at the bottom, viewers were promised uncensored photos, footage, and more online. Curious, I headed over, but it wasn't up and running.