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Jody DeVere -- Ask Patty at 10:23pm Tue, 22 Jul 2008 under
Second Life,
AskPatty,
Cars,
askpatty.com,
ask,
female friendly automotive advice,
Slascar,
Second Life Stock Car Racing Association,
blogher 2008,
blogher in second life,
blogher annual conference,
women in the blogosphere,
cnn ireport,
blogging in second life
While thousands of women Bloggers assembled in San Francisco for the BlogHer '08 Convention this weekend, Second Life BlogHers had plenty of chances to hang out inworld at the BlogHer conference in Second Life!
At this point, it takes a lot to shock me when it comes to using women's naked bodies to sell other products. Yet back in late April, I ripped an ad for Cabana Cachaha Brazilian rum out of the May 5 issue of New York Magazine. The black and white print ad featured a super slim, utterly hairless, totally naked-sans-a-thong-tan -line-and-stilettos woman on lifting her perfect nude ass in the air and arching her back. In small print at the bottom, viewers were promised uncensored photos, footage, and more online. Curious, I headed over, but it wasn't up and running.
BlogHer's annual conference begins July 18, 2008, and once again Ask Patty is a proud sponsor of BlogHer in Second Life. BlogHer is one of the top women's online networks and the number-one guide to blogs by women.

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Jody DeVere -- Ask Patty at 6:36pm Tue, 15 Jul 2008 under
AskPatty,
marketing to women,
Cars,
New York Times,
huffington post,
USA Today,
case study,
Federal Reserve Board,
Lisa Chen,
Lisa Witter,
the Boston Globe,
the San Francisco Chronicle,
The She Spot
I was delighted and surprised to receive a personal copy of "The She Spot" last week from Lisa Witter, co-author and political blogger on the Huffington Post, with her letter letting me know AskPatty.com had been featured as a case study on page 102.

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Jody DeVere -- Ask Patty at 1:34am Fri, 11 Jul 2008 under
AskPatty,
Cars,
askpatty.com,
ask,
National Highway Traffic Safety Administration NHTSA,
Female Crash Test Dummies,
Improved Safety Testing,
measure frontal crash tests,
U.S. Department of transportation,
vehicle safety ratings,
female friendly automotive advic
The U.S. Department of Transportation has announced changes to its vehicle safety rating program for the first time in seven years.
While listening to the radio the other day, I heard a teaser for an upcoming Marketplace (7/7/08 show, Racing after gay consumer segment) that made me stay by my radio to wait for the show air. The teaser was something to the effect of, and I'm just giving you the gist of what I recall, 'car manufacturers race to advertise to the untapped gay market.' My immediate response to this promo was to talk back, and I do mean to speak out loud, to my radio, "What!?